Which copy element develops the sales messages,states the argument,summarizes the proof,and provides explanation?
A) headline
B) subhead
C) caption
D) body copy
E) display copy

Question

Quizplus · Accepted Answer

The body copy is the main part of the advertising message, where the sales messages are developed, the argument is stated, proof is summarized and explained in detail. The body copy is the most important copy element in advertising.

Which Copy Element Develops the Sales Messages,states the Argument,summarizes the Proof,and