The unit of analysis can be a single country or region; however, for all market-entry decisions ________ data are not required.
A)specific city
B)statewide
C)provincial
D)district wise
E)country wide

Question

Quizplus · Accepted Answer

The statement suggests that the unit of analysis can be as granular as a specific city, state, province or district, but for market-entry decisions, we do not necessarily need data at such a granular level. Therefore, the most appropriate choice is E, i.e., country-wide data, which provides a broader view of the market and allows for the identification of macro-level trends and opportunities.

The Unit of Analysis Can Be a Single Country or Region;