If you want to determine the size of your Web site's audience, the metric you will use for the most accurate measurement will be:
A)page views.
B)unique visitors.
C)hits.
D)reach.

Question

Quizplus · Accepted Answer

Unique visitors is the most accurate metric to determine the size of a Web site's audience because it counts the number of individual people who visit the site, rather than simply counting page views or hits, which can be inflated by repeat visits or automated bots. Reach is also a valid metric, but it typically refers to the potential audience size, rather than the actual number of unique visitors.

If You Want to Determine the Size of Your Web