Which of the following measures the average length of stay at a Web site?
A)loyalty
B)stickiness
C)page views
D)retention rate

Question

Quizplus · Accepted Answer

Stickiness is a measure of engagement that takes into account how long a user stays on a website. It measures the average length of stay on a website, which is a measure of how interesting and valuable visitors find the website. Loyalty is a measure of returning visitors, page views measure the number of pages viewed by a visitor, and retention rate measures the percentage of visitors who return to the site.

Which of the Following Measures the Average Length of Stay