Which of the following is the most likely result of a marketing strategy that attempts to serve all customers?
A)All customers will be delighted.
B)Customer-perceived value will be increased.
C)Customer evangelists will become unpaid salespersons for the service or product.
D)Perhaps no customers will be satisfied.
E)The company will likely need to follow up with a demarketing campaign.

Question

Quizplus · Accepted Answer

Attempting to serve all customers is an unrealistic and unachievable goal. Different customers have different needs, preferences, and expectations. A marketing strategy that tries to serve all customers may end up pleasing none of them. It is better to identify and target specific customer segments with tailored marketing offerings to satisfy their unique needs and wants.

Which of the Following Is the Most Likely Result of a Marketing