Dollarama stores focus on serving buyers who have relatively modest means. This is an example of ________.
A)convenience
B)value pricing
C)market segmentation
D)target marketing
E)value packing

Question

Quizplus · Accepted Answer

Dollarama stores focus on serving a specific group of consumers with modest means, which is an example of target marketing, where a company directs its marketing efforts towards a particular segment of the market.

Dollarama Stores Focus on Serving Buyers Who Have Relatively Modest