The set of marketing tools a firm uses to implement its marketing strategy is called the ________.
A)promotion mix
B)product mix
C)marketing mix
D)TQM
E)marketing effort

Question

Quizplus · Accepted Answer

The marketing mix is a set of tools that a company uses to implement its marketing strategy. It consists of four elements: product, price, promotion, and place. These elements enable a company to make strategic decisions on how to market and sell its products or services.

The Set of Marketing Tools a Firm Uses to Implement