According to the authors of your text, the ________ concept is a "sense and respond" philosophy rather than a "make and sell" philosophy.
A)product
B)production
C)marketing
D)retailing
E)societal marketing

Question

Quizplus · Accepted Answer

The marketing concept is described as a "sense and respond" philosophy, which means that businesses should focus on identifying and meeting the needs and wants of their customers, rather than just producing goods and trying to sell them.

According to the Authors of Your Text, the ________ Concept