Which of the following marketing management concepts is most closely aligned with the philosophy of continuous product improvement and the belief that customers will choose products that offer high quality, performance, and innovative features?
A)product
B)production
C)customer
D)marketing
E)promotion

Question

Quizplus · Accepted Answer

The product concept is most closely aligned with the philosophy of continuous product improvement and the belief that customers will choose products that offer high quality, performance, and innovative features. This concept focuses on constantly improving the product and features to meet the needs, wants, and preferences of the customer. The other concepts, such as production and promotion, focus more on efficient production or communication of the product rather than the actual improvement of the product itself.

Which of the Following Marketing Management Concepts Is Most Closely