The ________ concept calls for aggressive selling and promotion effort.
A)marketing
B)production
C)product
D)selling
E)societal marketing

Question

Quizplus · Accepted Answer

The selling concept emphasizes on aggressive selling and promotion effort to sell a product or service, regardless of the customer's actual need or demand for it. It assumes that customers will not buy enough of a product unless it is promoted and persuaded to do so.

The ________ Concept Calls for Aggressive Selling and Promotion Effort