The authors of the text would argue that ________ is the most fundamental concept of modern marketing.
A)customer relationship management
B)social media
C)broadcast advertising
D)properly trained sales people
E)low prices

Question

Quizplus · Accepted Answer

Customer relationship management is the most fundamental concept of modern marketing as it emphasizes the importance of understanding and building relationships with customers through various touchpoints to retain them and gain their loyalty. Social media, broadcast advertising, properly trained salespeople, and low prices can all contribute to successful marketing, but they are not as essential as customer relationship management in today's market.

The Authors of the Text Would Argue That ________ Is