Which of the following consumer products would likely be marketed using the selling concept?
A)laundry detergent
B)funeral services
C)chocolate bars
D)hair stylist services
E)computer tablets

Question

Quizplus · Accepted Answer

The selling concept is typically used for products that are not necessarily seen as essential or that consumers may not actively seek out on their own. Funeral services fit this category, as they are only needed during times of loss and grief. In such situations, funeral homes may need to use persuasive selling tactics to encourage consumers to choose their services over competitors.

Which of the Following Consumer Products Would Likely Be Marketed