The three areas of consideration that should be balanced in the societal marketing concept are consumer wants, society's interests, and ________.
A)human welfare
B)want satisfaction
C)company profits
D)short-run wants
E)long-term needs

Question

Quizplus · Accepted Answer

The third area of consideration that should be balanced in the societal marketing concept is company profits. This means that a company also needs to consider its financial goals and sustainability alongside the consumer wants and society's interests. However, it is important to note that the societal marketing concept prioritizes the long-term needs and human welfare over short-term wants and company profits.

The Three Areas of Consideration That Should Be Balanced in the Societal