The ________ concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfaction better than competitors do.
A)product
B)production
C)selling
D)equity
E)marketing

Question

Quizplus · Accepted Answer

The marketing concept emphasizes understanding and meeting the needs of customers in order to achieve organizational goals. It involves creating value for customers by delivering superior customer satisfaction and retaining them in the long run. The other choices such as product, production, selling, and equity are important elements of business but they do not capture the essence of the marketing concept.

The ________ Concept Holds That Achieving Organizational Goals Depends on Knowing