When the economy tightens, customer loyalty and customer retention become ________ for marketers.
A)even more important
B)less important
C)impossible
D)long-term but not short-term goals
E)short-term but not long-term goals

Question

Quizplus · Accepted Answer

When the economy tightens, customers become more price sensitive and are more likely to consider switching to other brands or products. Therefore, it becomes even more important for marketers to focus on customer loyalty and retention in order to maintain their customer base.

When the Economy Tightens, Customer Loyalty and Customer Retention Become