The marketing world is embracing ________ because consumers can wield greater power and control in the marketplace through communication technologies.
A)partner relationship management
B)supply chain management
C)customer-managed relationships
D)market segmentation
E)target marketing

Question

Quizplus · Accepted Answer

Customer-managed relationships refer to consumers having a greater say in the marketing process and influencing businesses through the use of communication technologies such as social media. This allows them to have more power and control in the marketplace, making it a popular strategy among marketers. Option A (partner relationship management) and option B (supply chain management) are not relevant to this context, while options D and E do not capture the idea of consumer empowerment.

The Marketing World Is Embracing ________ Because Consumers Can Wield