Which of the following is an example of consumer-generated marketing?
A)Toyota's presence in online communities
B)Nike's Nike Plus running Web site
C)H) J. Heinz's use of brand-related consumer videos posted on video-sharing websites
D)Neiman Marcus's InCircle Rewards program for its best customers
E)The Lexus Covenant aimed at creating customer delight

Question

Quizplus · Accepted Answer

H.J. Heinz's use of brand-related consumer videos posted on video-sharing websites is an example of consumer-generated marketing as it involves consumers creating content related to the brand and sharing it on social media platforms. The other options may involve consumer participation or engagement but do not specifically involve consumers creating marketing content.

Which of the Following Is an Example of Consumer-Generated Marketing