The ultimate aim of customer relationship management is to produce ________.
A)customer delight
B)customer satisfaction
C)steady sales volume
D)a reliable database
E)sustainable business

Question

Quizplus · Accepted Answer

The ultimate aim of customer relationship management is to produce customer delight by exceeding expectations, building trust, and fostering loyalty. This leads to long-term relationships with customers and ultimately results in sustained business success. Customer satisfaction, steady sales volume, and a reliable database are all important components of CRM, but they are not the ultimate goal.

The Ultimate Aim of Customer Relationship Management Is to Produce