You have just taken a new position in an organization and you're learning about the job functions of your new colleagues. You observe that your marketing manager is heavily involved in the process of building and maintaining profitable customer relationships. Your marketing manager frequently speaks about the need to deliver superior customer value and satisfaction. Your manager is concerned with which one of the following?
A)database management
B)website hits
C)the societal marketing concept
D)not-for-profit marketing
E)customer relationship management

Question

Quizplus · Accepted Answer

The marketing manager's focus on delivering superior customer value and satisfaction, as well as building and maintaining profitable customer relationships, suggests that they are concerned with customer relationship management (CRM). This involves using data and technology to understand and engage with customers in order to enhance their experience and drive profitability. None of the other options describe this focus on customer relationships.

You Have Just Taken a New Position in an Organization