The ________ concept holds that firms must strive to deliver value to customers in a way that maintains or improves both the consumer's and society's well being.
A)marketing
B)selling
C)product
D)societal marketing
E)equity

Question

Quizplus · Accepted Answer

The statement describes the societal marketing concept, which emphasizes on fulfilling customer needs while improving their well-being as well as that of the society at large. It aims to balance the organization's objectives and societal aspirations.

The ________ Concept Holds That Firms Must Strive to Deliver