The product concept says that a company should ________.
A)improve marketing of its best products
B)market only those products with high customer appeal
C)focus on the target market and make products that meet those customers' demands
D)devote its energy to making continuous product improvements
E)make promoting products the top priority

Question

Quizplus · Accepted Answer

The product concept advocates that a company should focus on making continuous improvements to its products, believing that high-quality, innovative products will meet customer needs and thus sell themselves.

The Product Concept Says That a Company Should ________