Selecting which segments of a population of customers to serve is called ________.
A)market segmentation
B)positioning
C)customization
D)target marketing
E)choosing a value proposition

Question

Quizplus · Accepted Answer

Target marketing involves selecting which segments of a population of customers to serve, based on factors such as demographics, behavior, and preferences, and developing marketing strategies that are tailored to these specific groups. Market segmentation, positioning, customization, and choosing a value proposition are all important components of target marketing, but target marketing specifically refers to the process of selecting specific segments to focus on.

Selecting Which Segments of a Population of Customers to Serve