Which of the following is an accurate description of modern marketing today?
A)Marketing is the creation of products for customers.
B)Marketing is managing profitable customer relationships.
C)Selling and advertising are synonymous with marketing.
D)Marketing involves satisfying producers' needs first.
E)Marketing is used by for-profit organizations only.

Question

Quizplus · Accepted Answer

Modern marketing is about managing profitable customer relationships. It involves understanding customers' needs and wants, developing products and services to meet those needs, and communicating the value of those products and services to customers. Selling and advertising are just two components of marketing. Marketing can be used by both for-profit and non-profit organizations.

Which of the Following Is an Accurate Description of Modern