When marketers set low expectations for a market offering, they are most likely to run the risk of which of the following?
A)disappointing loyal buyers
B)decreasing buyers satisfaction
C)failing to attract enough buyers
D)failing to understand their buyers' needs
E)incorrectly identifying a target market

Question

Quizplus · Accepted Answer

Setting low expectations may discourage potential buyers from even considering the offering, leading to fewer buyers overall. By setting low expectations, the marketer may also miss out on attracting buyers who would have been interested in a higher-quality or higher-value offering, ultimately leading to lower sales and revenue. Disappointing loyal buyers may still occur, but it is not the most significant risk associated with setting low expectations. Similarly, decreasing buyer satisfaction and incorrectly identifying a target market may also occur, but they are not as closely linked to setting low expectations as the risk of failing to attract enough buyers. Failing to understand their buyers' needs is also a risk, but this can occur regardless of the marketer's expectations for the offering.

When Marketers Set Low Expectations for a Market Offering, They