An amateur video showing the result of mixing Diet Coke with Mentos candies is an example of which growing trend in advertising?
A)YouTube webisodes
B)YouTube consumer-generated messages
C)multiple mini-campaigns
D)consumer-driven promotions
E)competitive consumer messages

Question

Quizplus · Accepted Answer

The video of mixing Diet Coke with Mentos candies is an example of YouTube consumer-generated messages, where individuals create content and share it on the internet for others to view and engage with. It is not a formal advertisement by the company, but rather a form of user-generated content that has gone viral and gained attention through social media.

An Amateur Video Showing the Result of Mixing Diet Coke