Advertisers are increasingly shifting larger portions of their budgets to media that cost less and target more effectively. Which of the following purchase options ignores this shift?
A)outdoor advertising
B)cable television
C)television
D)digital satellite television systems
E)Internet advertising

Question

Quizplus · Accepted Answer

This option ignores the shift towards media that cost less and target more effectively. While cable television, digital satellite television systems, and outdoor advertising may also have some limitations in terms of targeting and cost, they are still generally more targeted and cost-effective than traditional television advertising. The best choice(s) would be B) cable television, D) digital satellite television systems, and E) Internet advertising, as they all offer more targeted and cost-effective advertising options.

Advertisers Are Increasingly Shifting Larger Portions of Their Budgets to Media