Tara Keegan owns Live Well, a small chain of health stores offering a variety of natural health products and related services. In order to implement integrated marketing communications, Tara has hired a marketing communications director, whose job it will be to ensure that each ________ will deliver a consistent and positive message about the company.
A)public relations message
B)brand contact
C)advertisement
D)logo
E)media vehicle

Question

Quizplus · Accepted Answer

Brand contact refers to any point of interaction between the customer and the brand, including advertising, packaging, customer service, etc. Hiring a marketing communications director to ensure consistency across all brand contacts is a key component of implementing integrated marketing communications.

Tara Keegan Owns Live Well, a Small Chain of Health