In the Boston Consulting Group approach, ________ serve(s)as a measure of company strength in the market.
A)relative market share
B)SBUs
C)cash cows
D)market growth rate
E)market segmentation

Question

Quizplus · Accepted Answer

In the Boston Consulting Group approach, relative market share serves as a measure of company strength in the market. The relative market share compares a company's market share with that of its largest competitor in the same market. High relative market share indicates higher competitiveness, which means the company is a leader in its industry and may have more resources to continue to grow and invest.

In the Boston Consulting Group Approach, ________ Serve(s)as a Measure