Making more sales to current customers without changing a firm's products is called ________.
A)market development
B)market growth
C)market penetration
D)product development
E)market attractiveness

Question

Quizplus · Accepted Answer

Market penetration is the strategy where a firm tries to increase its market share by selling more of its existing products to its current customers. It involves increasing sales to current customers without changing the products offered. Market development (A) refers to expanding the customer base by targeting new market segments. Market growth (B) and product development (D) involve introducing new products to the market. Market attractiveness (E) is not a common term used in marketing strategy.

Making More Sales to Current Customers Without Changing a Firm's