The societal marketing challenge for makers of which type of product is to add long-run benefits without reducing the product's attracting qualities?

Question

Quizplus · Accepted Answer

Pleasing products have characteristics that attract consumers but may not be in their best long-term interest. The challenge for marketers is to maintain these attractive qualities while adding benefits that contribute to long-term well-being.

The Societal Marketing Challenge for Makers of Which Type of Product