Question 1

All of the groups within a company are called the ________.
A)culture
B)diversity
C)internal environment
D)climate
E)range

Accepted Answer

The internal environment encompasses all of the groups within a company, including employees, managers, teams, and departments. Culture, diversity, and climate are all aspects of the internal environment, but they do not encompass all of its groups. Range does not accurately describe the groups within a company.

Question 2

Consumer organizations and environmental groups are examples of ________ publics.
A)general
B)local
C)government
D)citizen-action
E)media

Accepted Answer

Consumer organizations and environmental groups are typically classified as citizen-action publics because they are formed by individuals who share a common concern and seek to influence actions or decisions by businesses or government.

Question 3

The players close to the company that impact a firm's ability to serve its customers constitute ________.
A)the macroenvironment
B)the microenvironment
C)the marketing environment
D)the marketing mix
E)the global environment

Accepted Answer

The players close to the company that impact a firm's ability to serve its customers are the microenvironment. This includes suppliers, competitors, customers, intermediaries, and publics. The macroenvironment includes larger societal forces such as demographics, technology, economic, political, and cultural forces. The marketing environment encompasses both the microenvironment and macroenvironment. The marketing mix refers to the set of tools or tactics a firm uses to promote its products or services. The global environment includes international factors that can impact a firm's operations.

Question 4

According to the authors, which of the following would be part of the microenvironment?
A)competitors
B)company
C)marketing intermediaries
D)political organizations
E)suppliers

Accepted Answer

The answer of According to the authors, which of the...

Question 5

The collection of larger societal forces affecting a company is referred to as ________.
A)the macroenvironment
B)the microenvironment
C)the marketing environment
D)the marketing mix
E)the global environment

Accepted Answer

The macroenvironment includes all larger societal forces that affect a company and its ability to serve its customers, such as demographic, economic, natural, technological, political, and cultural forces. The microenvironment consists of the actors in a company's immediate environment that directly affect its ability to serve its customers, such as suppliers, intermediaries, customers, competitors, and publics. The marketing environment is the combination of these two environments, while the marketing mix refers to the controllable tactical elements of a company's marketing plan. The global environment refers to the international forces that affect a company's global operations.

Question 6

You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying?
A)the macroenvironment
B)the microenvironment
C)the marketing environment
D)the green movement
E)the global environment

Accepted Answer

The microenvironment refers to the actors close to the company that affect its ability to serve its customers, including departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. The macroenvironment, on the other hand, includes broader societal forces that also impact the company's operations, such as economic, demographic, political, and cultural factors. The green movement and global environment may be relevant factors within the macroenvironment but are not specifically related to the actors close to the company. The marketing environment encompasses both the micro and macroenvironments, so it is not as specific a choice as B.

Question 7

Which type of market buys goods and services to produce public services or to transfer them to others who need them?
A)government
B)reseller
C)wholesale
D)consumer
E)retail

Accepted Answer

Governments purchase goods and services to produce public services or transfer them to others who need them, such as social welfare programs, national defense, and infrastructure development. The other options (reseller, wholesale, consumer, retail) are involved in the process of buying and selling goods and services for profit, not for producing public services.

Question 8

A popular blogger who writes and passes along news, features, and editorial opinions about your area is best classified as which type of public?
A)financial
B)media
C)citizen-action
D)local
E)regional

Accepted Answer

A blogger who writes and shares news, editorial opinions, and features falls under the media category. They disseminate information to a broad audience and can influence public opinion about certain topics or issues.

Question 9

Which of the following factors is part of the microenvironment?
A)demographics
B)economics
C)technology
D)cultural forces
E)intermediaries

Accepted Answer

Intermediaries, such as retailers and wholesalers, are directly involved in the distribution and sale of a company's products and services, making them a part of the microenvironment. Demographics, economics, technology, and cultural forces are macroenvironmental factors that are external to the organization.

Question 10

Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.
A)financial intermediaries
B)physical distribution firms
C)marketing service agencies
D)resellers
E)wholesalers

Accepted Answer

Financial intermediaries are the businesses that help finance transactions or insure against the risks associated with buying and selling of goods and services. Physical distribution firms are responsible for the movement of goods from the manufacturer to the consumer. Marketing service agencies provide specialized marketing services such as advertising, market research, and public relations. Resellers and wholesalers are involved in the distribution of goods and services but do not necessarily provide financing or insurance services.

Question 11

Percy Original caters to a market of individuals and households that buy goods and services for personal consumption. What type of market does Percy Original cater to?
A)business
B)reseller
C)government
D)consumer
E)marketing intermediary

Accepted Answer

Percy Original caters to a market of individuals and households that buy goods and services for personal consumption, which is referred to as a consumer market.

Question 12

The marketing environment is composed of ________.
A)the green environment and the demographic environment
B)strategic planning and the natural environment
C)the microenvironment and the macroenvironment
D)the minienvironment and the macroenvironment
E)the tactical environment and the strategic environment

Accepted Answer

The marketing environment is composed of both the microenvironment (factors that directly influence a company's operations and performance, such as suppliers, customers, competitors, and the marketing intermediaries) and the macroenvironment (wider societal, economic, technological, political, legal, and cultural factors that affect the entire industry or market, including demographics, natural resources, economic indicators, laws, regulations, and attitudes). Option A is incorrect as it only mentions two specific types of factors whereas the marketing environment is much broader. Option B is incorrect as strategic planning is a process that companies undertake, not a component of the marketing environment. Option D and E are not commonly used terms in marketing.

Question 13

Which of the following is considered part of a company's marketing intermediaries?
A)stockholders
B)government officials who may regulate the company's industry
C)media groups that may cover stories on the company
D)marketing services agencies
E)unions

Accepted Answer

Marketing services agencies are considered part of a company's marketing intermediaries because they provide services such as advertising, market research, and public relations that help the company promote and sell its products or services. Stockholders, government officials, media groups, and unions are not part of a company's marketing intermediaries.

Question 14

A company's marketing environment includes various ________ that are made up of groups that have an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.
A)teams
B)audiences
C)markets
D)publics
E)intermediaries

Accepted Answer

The term "publics" is a key concept in the study of marketing environment. Publics refers to the groups that have an actual or potential interest in, or impact on, an organization's ability to achieve its objectives. These can include customers, suppliers, competitors, government agencies, media, and other stakeholders. Therefore, option D is the best answer. The other choices (teams, audiences, markets, and intermediaries) do not fully capture the concept of publics in the marketing environment.

Question 15

Members of which type of market buy goods and services for further processing or for use in the production process?
A)business
B)reseller
C)wholesale
D)consumer
E)retail

Accepted Answer

Business markets buy goods and services for further processing or for use in the production process, differentiating them from consumer markets that purchase goods for personal use.

Question 16

Workers, managers, and members of the board of directors are all part of a company's ________.
A)general public
B)internal public
C)local public
D)intermediary public
E)market public

Accepted Answer

Workers, managers, and members of the board of directors are all part of a company's internal public, which refers to individuals and groups within the organization who have a direct relationship with the company and are affected by its policies and decisions. The other options do not accurately describe these individuals and their relationship to the company.

Question 17

Which of the following factors is part of the microenvironment?
A)natural environment
B)cultural shifts
C)technological trends
D)competitors
E)political trends

Accepted Answer

Competitors are part of the microenvironment, as they are entities that directly affect the company's operations and performance in the market. The natural environment, cultural shifts, technological trends, and political trends may affect the company indirectly or may be part of the macroenvironment.

Question 18

According to our conceptualization of marketing intermediaries, which of the following would likely be a marketing intermediary for Pepsi-Cola?
A)Pepsi's ad agency
B)Pepsi's sugar supplier
C)Pepsi's bank
D)Pepsi's marketing consultants
E)Pepsi's insurance companies

Accepted Answer

The answer of According to our conceptualization of marketing intermediaries,...

Question 19

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
A)the marketing environment
B)strategic planning
C)target markets
D)the marketing mix
E)strategic mix

Accepted Answer

The marketing environment refers to the external factors outside the company and the marketing department that impact marketing decisions and strategies. This includes economic, social, technological, competitive, and regulatory factors.

Question 20

Which type of organization helps companies to stock and move goods from their points of origin to their destination?
A)financial intermediary
B)physical distribution firm
C)marketing service firm
D)reseller
E)supplier

Accepted Answer

Physical distribution firms specialize in the storage and transportation of goods from their point of origin to their destination. They help companies manage their inventory and ensure that their products are delivered to customers efficiently.

Quiz 4: Analyzing the Marketing Environment

All of the groups within a company are called the ________.

Consumer organizations and environmental groups are examples of ________ publics.

The players close to the company that impact a firm's ability to serve its customers constitute ________.

According to the authors, which of the following would be part of the microenvironment?

The collection of larger societal forces affecting a company is referred to as ________.

You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying?

Which type of market buys goods and services to produce public services or to transfer them to others who need them?

A popular blogger who writes and passes along news, features, and editorial opinions about your area is best classified as which type of public?

Which of the following factors is part of the microenvironment?

Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.

Percy Original caters to a market of individuals and households that buy goods and services for personal consumption. What type of market does Percy Original cater to?

The marketing environment is composed of ________.

Which of the following is considered part of a company's marketing intermediaries?

A company's marketing environment includes various ________ that are made up of groups that have an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.

Members of which type of market buy goods and services for further processing or for use in the production process?

Workers, managers, and members of the board of directors are all part of a company's ________.

Which of the following factors is part of the microenvironment?

According to our conceptualization of marketing intermediaries, which of the following would likely be a marketing intermediary for Pepsi-Cola?

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

Which type of organization helps companies to stock and move goods from their points of origin to their destination?