Question 1

A society's ________ are expressed in how people view themselves, organizations, society, nature, and the universe.
A)marketing responses
B)cultural values
C)demographics
D)public policies
E)economies

Accepted Answer

Cultural values are the beliefs, ideals, and principles that shape how individuals and groups interact with and perceive the world around them. They are the foundation of a society's culture and influence its customs, traditions, and social norms. Therefore, how people view themselves, organizations, society, nature, and the universe are all indicators of cultural values.

Question 2

Around the world, legislation affecting business will continue to ________.
A)become simplified
B)increase
C)stabilize
D)decrease
E)relax consumer protections

Accepted Answer

With global concerns such as environmental protection, privacy, and workforce rights, it is highly likely that business-related legislation will increase in order to address these issues.

Question 3

Cultural forecasters have noted a declining Canadian interest in ________.
A)dominating and taming nature
B)the fine arts
C)work as a source of satisfaction and self-definition
D)religious affiliation
E)organized crime

Accepted Answer

Cultural forecasters have observed a decline in religious affiliation among Canadians, reflecting broader trends of secularization in Western societies.

Question 4

A major legislation created to regulate marketing activities in Canada is called the ________.
A)Marketer's Act
B)Consumer Protection Act
C)Commercial Product Act
D)Competition Act
E)Business Fairness Promotion Act

Accepted Answer

The Competition Act is the major legislation in Canada that regulates marketing activities. It prohibits false or misleading representations, deceptive marketing practices, and abuse of dominant market position. The act is enforced by the Competition Bureau, a federal agency that ensures fair competition in the Canadian marketplace. The other options (A, B, C, and E) are not specific legislations or agencies related to marketing regulation in Canada.

Question 5

Cause-related marketing is ________.
A)a response to customer needs
B)a primary form of environmental awareness
C)a primary form of corporate giving
D)a response to corporate political problems
E)an attempt to influence customers' core beliefs

Accepted Answer

Cause-related marketing refers to a partnership between a company and a charitable organization where the company donates a percentage of their profit to the charity in exchange for promoting their brand. It is a form of corporate giving where the company benefits from the positive publicity of supporting a cause, while the charity benefits from the monetary donation.

Question 6

Business legislation has been created for three basic reasons: to protect companies from each other, to protect consumers, and to ________.
A)protect the interests of society
B)regulate prices
C)increase world trade
D)regulate monopolies
E)promote environmental sustainability

Accepted Answer

Business legislation seeks to protect the interests of society as a whole, which includes promoting the public good and ensuring that businesses operate ethically and responsibly. This can involve protecting the environment, ensuring fair labor practices, and promoting responsible business behavior.

Question 7

Which of the following is a potential downside to using patriotic themes in marketing programs?
A)Levels of patriotism fluctuate rapidly.
B)Patriotism has been on the decline in the past decade.
C)Such promotions can be viewed as exploitive.
D)Canadians are less confident in political organizations.
E)Few marketers currently use this technique.

Accepted Answer

Using patriotic themes in marketing programs can be viewed as exploitive and insincere, especially if the company has no genuine commitment to the values they are promoting. This can lead to negative reactions from customers and potential damage to the brand's reputation.

Question 8

Currently, Diego Calabresa is employed by a firm that conducts marketing research and creates ads for other companies that help them target and promote their products to the right markets. Who is Diego's employer?
A)a financial intermediary
B)a physical distribution firm
C)a marketing service agency
D)a reseller
E)a green marketer

Accepted Answer

Diego's employer conducts marketing research and creates ads for other companies, indicating that they are a marketing service agency.

Question 9

A society's core beliefs and values have a high degree of ________.
A)persistence
B)simplicity
C)similarity
D)ethnocentrism
E)conformity

Accepted Answer

A society's core beliefs and values tend to persist and endure over time, shaping the norms, customs, and attitudes of its members. These beliefs and values often form the basis of a society's cultural identity and can be difficult to change or modify, even in the face of external influence or pressure.

Question 10

LandPort Transportation and Omega Warehousing move and store the products your company sells. The two businesses are examples of ________.
A)resellers
B)marketing services agencies
C)marketing intermediaries
D)physical distribution firms
E)geographic segments

Accepted Answer

The answer of LandPort Transportation and Omega Warehousing move and...

Question 11

ING, an international insurance and financial services company, is the primary sponsor of the annual New York City Marathon, which is attended by over one million fans and watched by approximately 300 million viewers worldwide. The ING logo and name appear throughout the race course. ING most likely sponsors the event in order to appeal to which type of public?
A)financial
B)local
C)government
D)general
E)internal

Accepted Answer

By sponsoring the New York City Marathon, ING is most likely aiming to appeal to a general public audience, as the event has a large and diverse fan base from all over the world. The sponsorship can help increase brand recognition and awareness among a wide range of people.

Question 12

Watching the cultural trends of how people view others, observers have noted an increased interest in ________.
A)socializing with coworkers
B)connecting with others
C)patriotism
D)do-it-yourself projects
E)adventurous experiences

Accepted Answer

There has been a notable shift towards valuing connections with others, whether that be through social media, technology, or in-person interactions. The pandemic has also highlighted the importance of staying connected with loved ones and building new relationships.

Question 13

Noora DeLange is helping her company develop a marketing program for a new product line. The program involves emphasizing experience over acquisition and uses a marketing pitch that is less overt than the company's previous programs. The marketing program is most likely designed to appeal to which one of the following demographic groups?
A)Gen Xers
B)Nontraditional households
C)"Micropolitan" populations
D)Millennials
E)Manufacturing workers

Accepted Answer

The answer of Noora DeLange is helping her company develop...

Question 14

If baby boomers are predictors of where product and service demand will be, increased demands will most likely be evident in ________ in the coming years.
A)university enrollment
B)beer and wine
C)financial services
D)the apparel industry
E)the organic food industry

Accepted Answer

Baby boomers are reaching retirement age and will have a greater need for financial services such as investment planning and retirement savings management.

Question 15

The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of ________ and ________.
A)ethics; promotion responsibility
B)ethics; social responsibility
C)finances; employee discrimination
D)management ethics; cultural bias
E)promotion; pricing

Accepted Answer

The mention of business scandals and environmental concerns suggest a need to address ethical behavior and social responsibility. Choice A is somewhat similar but "promotion responsibility" is not a commonly used term. Choices C, D, and E are not directly related to the given context.

Question 16

A society's basic values, perceptions, preferences, and behaviours are all part of its ________ environment.
A)social
B)cultural
C)political
D)cultural-economic
E)natural

Accepted Answer

Culture encompasses a society's values, beliefs, practices, and customs, shaping its perceptions, preferences, attitudes, and behaviours. A culture provides a shared way of understanding how the world operates and how people should behave. Hence, a society's cultural environment has a significant impact on the way it perceives and interprets stimuli, including products, messages, and communication strategies.

Question 17

A company or association's ________ is designed to help guide responses to complex social responsibility issues.
A)code of ethics
B)cause-related marketing
C)discretion in enforcing regulations
D)privacy policy
E)core value system

Accepted Answer

A code of ethics is a set of principles or guidelines that a company or association follows to help guide responses to complex social responsibility issues. It outlines the values and ethical standards that the organization expects its employees to uphold, as well as its commitment to responsible business practices. A code of ethics can help ensure that the organization conducts itself in a manner that aligns with its core values and best serves its stakeholders.

Question 18

The primary concern for consumers with the boom in Internet marketing is ________.
A)social networking
B)false advertising
C)privacy
D)sustainability
E)social responsibility

Accepted Answer

With more and more personal information being shared online, consumers are increasingly concerned about their privacy. There have been numerous cases of companies mishandling or even collecting data without permission, leading to a lack of trust and concerns over the safety of their personal information.

Question 19

Watching the cultural trends of how people view society, observers have noted that more and more Canadians have a sense of national pride. Marketers responded to the increased ________ of Canadians with special products and promotions.
A)loyalty
B)patriotism
C)distrust
D)foreign intolerance
E)myopia

Accepted Answer

The statement mentions that Canadians have a sense of national pride, which is a key aspect of patriotism. The other options, such as loyalty and distrust, may be related to national pride in some way, but they are not as directly linked to the concept of patriotism as option B. Foreign intolerance and myopia are not mentioned or implied in the statement.

Question 20

Over the last two decades, how have Canadian views of organizations changed?
A)Employees have been increasing loyalty to their employers.
B)There has been growing confidence in political organizations.
C)There has been a decrease in confidence towards business and institutions.
D)There has been growing confidence in institutions.
E)There has been growing loyalty towards business.

Accepted Answer

According to multiple surveys and studies, Canadian views towards business and institutions have been declining over the last two decades due to various factors such as corporate scandals, economic instability, and income inequality.

Quiz 4: Analyzing the Marketing Environment

A society's ________ are expressed in how people view themselves, organizations, society, nature, and the universe.

Around the world, legislation affecting business will continue to ________.

Cultural forecasters have noted a declining Canadian interest in ________.

A major legislation created to regulate marketing activities in Canada is called the ________.

Cause-related marketing is ________.

Business legislation has been created for three basic reasons: to protect companies from each other, to protect consumers, and to ________.

Which of the following is a potential downside to using patriotic themes in marketing programs?

Currently, Diego Calabresa is employed by a firm that conducts marketing research and creates ads for other companies that help them target and promote their products to the right markets. Who is Diego's employer?

A society's core beliefs and values have a high degree of ________.

LandPort Transportation and Omega Warehousing move and store the products your company sells. The two businesses are examples of ________.

Watching the cultural trends of how people view others, observers have noted an increased interest in ________.

If baby boomers are predictors of where product and service demand will be, increased demands will most likely be evident in ________ in the coming years.

The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of and .

A society's basic values, perceptions, preferences, and behaviours are all part of its ________ environment.

A company or association's ________ is designed to help guide responses to complex social responsibility issues.

The primary concern for consumers with the boom in Internet marketing is ________.

Watching the cultural trends of how people view society, observers have noted that more and more Canadians have a sense of national pride. Marketers responded to the increased ________ of Canadians with special products and promotions.

Over the last two decades, how have Canadian views of organizations changed?