Wholesome Soups, a maker of organic soups, is starting a new marketing campaign emphasizing the ease of preparing and eating Wholesome Soups on the go. Print, television, and Internet ads feature college-aged students enjoying Wholesome Soups in between classes and during study breaks. Wholesome Soups' new marketing campaign is most likely aimed at which of the following?
A)Baby boomers
B)Seniors
C)Gen Xers
D)Millennials
E)the SOHO market

Question

Quizplus · Accepted Answer

The marketing campaign specifically features college-aged students, which falls under the millennial generation. Therefore, the campaign is most likely aimed at targeting millennials.

Wholesome Soups, a Maker of Organic Soups, Is Starting a New