When the marketing manager Suzie Kwan discusses factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers, she is talking about the external marketing concept.

Question

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Suzie Kwan is discussing the marketing environment, which includes the external factors and forces that affect a company's ability to develop and maintain successful transactions and relationships with its target customers. The external marketing concept is not a recognized term in marketing; the correct term is the marketing environment.

When the Marketing Manager Suzie Kwan Discusses Factors and Forces