The real value of a company's marketing research and information system lies in the ________.
A) amount of data it generates
B) variety of contact methods it uses
C) efficiency with which it completes studies
D) quality of customer insights it provides
E) marketing information system it follows
Correct Answer:
Verified
Q1: _ is the systematic collection and analysis
Q2: The _ must monitor the marketing environment
Q3: _ means having fresh understandings of customers
Q5: Which of the following is false about
Q6: Which of the following statements about competitive
Q7: Which of the following statements is true
Q8: Your colleagues are confused about using the
Q10: Marketing information from which type of database
Q15: A good MIS balances the information users
Q25: Four common sources of internal data supplied
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