Which of the following statements about competitive marketing intelligence is false?
A) Marketing intelligence is used to gain early warnings of competitor moves and strategies.
B) Marketing intelligence is used to stop competitors' new-product launches.
C) Marketing intelligence is used to gain awareness about new or changing markets.
D) Marketing intelligence is used to study potential competitive strengths and weaknesses.
E) Marketing intelligence can be collected from people inside the company.
Correct Answer:
Verified
Q1: _ is the systematic collection and analysis
Q2: The _ must monitor the marketing environment
Q3: _ means having fresh understandings of customers
Q4: The real value of a company's marketing
Q5: Which of the following is false about
Q7: Which of the following statements is true
Q8: Your colleagues are confused about using the
Q10: Marketing information from which type of database
Q15: A good MIS balances the information users
Q25: Four common sources of internal data supplied
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