Your colleagues are confused about using the marketing research process, as they know that something is wrong but are not sure of the specific causes to investigate. They seem to be having problems with ________, which is often the hardest step to take.

Question

Quizplus · Accepted Answer

Defining the problem and research objectives can be the hardest step in the marketing research process. It requires careful consideration and understanding of the problem at hand, including its scope, causes, and potential solutions. Without a clear definition of the problem, the research may be misguided and fail to provide useful insights.

Your Colleagues Are Confused About Using the Marketing Research Process