Many major purchases result in ________, or discomfort caused by postpurchase conflict.
A)need recognition
B)cognitive dissonance
C)purchase decisions
D)legitimization
E)dissatisfaction

Question

Quizplus · Accepted Answer

Cognitive dissonance refers to the discomfort or psychological tension experienced by the buyer after making a major purchase decision. The buyer may question whether they made the right choice, whether they got a good deal, or whether they should have considered other options. This post-purchase conflict can lead to buyer's remorse, dissatisfaction, and even potential returns or negative word-of-mouth.

Many Major Purchases Result in ________, or Discomfort Caused by Postpurchase