Donna wants to buy a new coat. During the ________ stage of her purchase process she asked her friends to recommend a store and/or a style of coat. She searched the newspaper for coat sales, and she visited nearby stores to see what is available in her price range.
A)product evaluation
B)alternative evaluation
C)need recognition
D)information search
E)purchase decision

Question

Quizplus · Accepted Answer

Donna is in the information search stage of the purchase process as she is actively seeking out information about stores, sales, and available styles.

Donna Wants to Buy a New Coat