Worthington Farm raises chickens. For years, it has used wooden coops for hauling its poultry to market. When Bob Worthington went to reuse some of his coops, he noticed many of them could not be sufficiently cleaned for reuse and needed to be replaced. Worthington was at which stage of the business buying process when he decided to replace his old coops?
A)problem recognition
B)general need description
C)product specification
D)product value analysis
E)performance review

Question

Quizplus · Accepted Answer

Bob Worthington recognized a problem with his old coops and realized they could not be sufficiently cleaned for reuse, indicating he was at the problem recognition stage of the business buying process.

Worthington Farm Raises Chickens