A marketing research company asked members of a focus group to describe several motorcycle brands as people. of the researchers were trying to uncover the motorcycles' ________.
A)hierarchical need analysis
B)brand personality
C)status influence
D)buzz marketing
E)information search

Question

Quizplus · Accepted Answer

The researchers were asking the focus group to describe the motorcycle brands as people, indicating that they were attempting to uncover the brand personality of each motorcycle brand.

A Marketing Research Company Asked Members of a Focus Group