Leona purchased two bottles of wine from vineyards in Australia. When asked her opinion of the wine, she said the burgundy wine tasted like alcoholic grape juice, but the Chablis had a crisp taste that she really enjoyed. These statements were made during the ________ stage of the purchase decision.
A)information search
B)situational analysis
C)alternative evaluation
D)purchase decision
E)postpurchase behaviour

Question

Quizplus · Accepted Answer

Leona's statements were made after she had already purchased and presumably consumed the wine, which places her comments in the postpurchase behavior stage. This stage involves evaluating the product after purchase, which can influence future purchase decisions and brand loyalty.

Leona Purchased Two Bottles of Wine from Vineyards in Australia