Marketers call the decision-making unit of a buying organization the ________.
A)business buyer
B)business-to-business market
C)supplier-development centre
D)buying system
E)buying centre

Question

Quizplus · Accepted Answer

The decision-making unit of a buying organization is called the buying centre. It refers to the individuals involved in the decision-making process for purchasing goods or services on behalf of the organization. This may include people in different departments, such as finance, operations, and procurement, who all have a role in the decision-making process. The buying centre is important for marketers to understand in order to tailor their marketing efforts to the specific needs and wants of each member of the buying centre.

Marketers Call the Decision-Making Unit of a Buying Organization the ________