Which of the following statements about buying centres is true?
A)The buying centre is like a standing committee.
B)The buying centre roles are specified on the organizational chart.
C)The typical buying centre has five employees, one to assume each of the buying centre's roles.
D)An individual's role in the buying centre does not change.
E)The buying centre may involve informal participants who are not obvious to sellers.

Question

Quizplus · Accepted Answer

The buying centre is not a standing committee or a formally designated group on the organizational chart. The number of employees and roles in the buying centre can vary depending on the particular purchase. Additionally, an individual's role in the buying centre may change from one purchase to the next. Finally, informal participants, such as technical experts or consultants, may play a role in the buying centre and not be immediately visible to sellers. Therefore, option E is the only statement about buying centers that is true.

Which of the Following Statements About Buying Centres Is True