Large business purchasers usually call for detailed product specifications, written purchase orders, careful supplier searches, and formal approval. These are all examples of how the business buying decision process is more ________ than the consumer buying decision process is.
A)formalized
B)creative
C)relationship-oriented
D)independent
E)concentrated

Question

Quizplus · Accepted Answer

Large business purchasers tend to have a more formalized buying decision process than individual consumers. They require detailed product specifications, written purchase orders, careful supplier searches, and formal approval. This is in contrast to individual consumers who generally have a less structured buying process.

Large Business Purchasers Usually Call for Detailed Product Specifications, Written