Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. Which of the following is one of these factors?
A)postpurchase behaviour
B)attitude of others
C)cognitive dissonance
D)alternative evaluation
E)new product adoption

Question

Quizplus · Accepted Answer

The attitude of others can significantly influence a consumer's purchase decision, even if they initially intend to buy their most preferred brand. This factor can sway or alter the final decision based on social influence or peer opinions.

Generally, the Consumer's Purchase Decision Will Be to Buy the Most