Blake is in the process of buying a new car. He is highly involved in the purchase and perceives significant differences among his three favourite models. Blake's next step is most likely to be ________.
A)postpurchase behaviour
B)evaluation of alternatives
C)opinion leadership
D)cognitive dissonance
E)purchase decision

Question

Quizplus · Accepted Answer

Blake is highly involved in the purchase and perceives significant differences among his three favourite models. Therefore, he is in the stage of evaluating the alternatives to choose the best car.

Blake Is in the Process of Buying a New Car