You call in a department manager to assist in a purchase of industrial equipment. You are considering a change in product specifications, terms, and possibly suppliers. This is most likely a ________ situation.
A)modified rebuy
B)new task
C)straight rebuy
D)solution selling
E)value analysis

Question

Quizplus · Accepted Answer

A modified rebuy situation occurs when the buyer wants to modify product specifications, terms, or suppliers. In this situation, a department manager is called in to assist in the purchase, indicating that some changes are being considered. A straight rebuy situation occurs when the buyer simply reorders the same product with no changes, while a new task situation occurs when the buyer is purchasing a new product or service for the first time. Solution selling is a sales technique that focuses on solving a customer's problem or need, and value analysis is a systematic approach to identifying ways to improve the value of a product or service.

You Call in a Department Manager to Assist in a Purchase