Which of the following best describes positioning?
A)dividing the market into smaller, meaningful groups of customers
B)a promise to a group of customers
C)evaluating and identifying a meaningful group of customers to serve
D)creating a unique offering to provide customer value
E)identifying a clear and distinct place in the customer's mind that the brand or company should occupy relative to the competition

Question

Quizplus · Accepted Answer

Positioning is the process of identifying and establishing a clear and distinct place in the customer's mind that the brand or company should occupy relative to the competition. It involves creating a unique offering that provides customer value and differentiates the brand from its competitors.

Which of the Following Best Describes Positioning