Which of the following best describes differentiation?
A)dividing the market into smaller, meaningful groups of customers
B)a promise to a group of customers
C)evaluating and identifying a meaningful group of customers to serve
D)creating a unique offering to provide customer value
E)identifying a clear and distinct place in the customer's brain that the brand or company should occupy

Question

Quizplus · Accepted Answer

Differentiation refers to creating a unique offering that provides customer value, distinguishing it from the competitors' offerings.

Answer: A, C, E
 Differentiation involves dividing the market into smaller, meaningful groups of customers, evaluating and identifying a meaningful group of customers to serve, and identifying a clear and distinct place in the customer's brain that the brand or company should occupy. These are all steps in the process of differentiation.

Which of the Following Best Describes Differentiation